Stubborn Group

Merchandising is the practice and process of displaying and selling products to customers. Whether digital or in-store, retailers use merchandising to influence customer intent and reach their sales goals. In both brick-and-mortar and digital stores, a variety of merchandising techniques are used to arrange products, communicate their value, and create an optimal customer experience. Many disciplines fit under the umbrella of merchandising, and there are a variety of  merchandise types . These include, but are not limited to: ·          Product merchandising ·          Retail merchandising ·          Visual merchandising ·          Digital merchandising ·          Omnichannel merchandising ·          Merchandising is cru...

Small Brief Idea To Start A Event Planning Service- Event Management The special event industries have been developed rapidly in the past decades. According to some research spending for special events worldwide is $500 billion annually.  Goldblatt is the founder of International Special Events Society (ISES), the founding director of the Event Management Program at George Washington University, and co-author of  The International Dictionary of Event Management . "Suffice it to say, the marketplace is large enough to support and sustain your endeavor," says Goldblatt. When you are working in an event, you will get to know that there are many directions in which you can expand. While if you are new in this profession then there's a lucrative market awaiting you on many fronts. Some actual things to practice in event planning service: Introduction, target market, start-up costs, operations, income, and billing, marketing and resource. In introduction, the ac...

Advertising on PPC Pay Per Click The advertisements that seem side by side search results on Google and other search engines, you are already known with pay-per-click or  PPC advertising . PPC  is an online advertising account in which advertisers pay each time a user clicks on one of their online ads. There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people look for things online using a search engine like Google – especially when they are practicing commercial searches, meaning that they're searching for something to buy. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Other types of PPC advertising include display advertising (typically, serving  banner ads ) and remarketing. In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page or...

HOW TO CREATE A FACEBOOK MARKETING STRATEGY ? We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. You already know that Facebook has a huge audience. A whopping 2.4 billion people use it every month. Potential customers are already looking for a business like yours on Facebook. A clear focussed Facebook marketing strategy is the only way to tap into this existing audience.          Now we will look at some Facebook marketing ideas to help you build a solid strategy for this powerful social tool. First of all, you have to define your audience. To engage your audience effectively, you have to first understand who your target audience is. Use Audience insights to drill down into the nitty-gritty about potential customers. You can use this tool to find information on things like: ·        Age ·       ...

                        Marketing On Instagram, To Grow Your Account Instagram considers over   one billion dynamic monthly users and 500 million regular Instagram Stories . About 60% of adults using Instagram including 35% adults in the USA. According to the research, we found that there are 25millions business profile on Instagram. It is clearly seen that Instagram is not only for personal use, but it is also a worldwide platform that permits brands to   promote their content, recruit new talent, showcase products, and inspire their audience .  More than half of Instagram users visit Instagram daily and more than 35% of users visit repeatedly in a day. Instagram helps to promote your brand and introduce your new products to the audience. More than 70% of the active users in Instagram search about the brands on the platform. Instagram is an authentic way without hard selling to customers. Ther...

                                                           BENEFITS OF HAVING A WEBSITE A website is your most powerful tool for communication. A website is a unique way to connect with the world. Whether you choose to create a website to share your passion for music, inform people of your business, sell products or any other reason there are no boundaries to what you can do! With a website, tons of possibilities are available to you!         In Today’s world, having a company website is as crucial as having a shop, office or telephone number.         These days, almost any small business should have a website. With costs being extremely low at the entry-level, it’s becoming difficult to imaging a reason for any company of any size not to have ...

Coronavirus (COVID-19) is an infectious disease caused by a newly discovered coronavirus. Many people infected with the coronavirus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those who are suffering from a medical illness like cardiovascular disease (Heart Disease), diabetes, cancer, etc are more likely to develop serious illness. The most dangerous corona the virus spreads primarily through droplets of saliva or discharge from the nose when an infected person coughs or sneezes                          INDIA IS FIGHTING WITH NOVEL CORONA VIRUS:-                         The government of India is taking all necessary steps to ensure that they are prepared well to face the challenge and threat posed by the growing the ou...

EXPECTED GROWTH OF DIGITAL MARKETING IN 2020 India is the recent and largest growing digital market worldwide and the range for digital marketers here will only get on rising. It is expected by the end of the year 2020, in India digital industry, will bring out more than 20 lakh jobs. The  rise in digital marketing  is probably to be at an average of 14 percent annually. The overall ad share of digital media corpse around 12 percent and it is expected to grow up to 24 percent by 2020. The number of mobile internet users by 2021 in India is evaluated to reach 829 million. The number of users in India is growing at a very fast pace at 38%. The changes have been made and now 50% of the population of India has begun reading the newspaper online rather than the traditional ones. In India, digital marketing is the only industry that is flourishing with more than a 30% rate. It is expected that this industry will bring out more than 20 lakh jobs in India by 2020. ...