Instagram considers over one
billion dynamic monthly users and 500 million regular Instagram Stories. About 60% of adults using Instagram
including 35% adults in the USA. According to the research, we found that there are
25millions business profile on Instagram. It is clearly seen that Instagram is
not only for personal use, but it is also a worldwide platform that permits brands to promote their content, recruit new talent,
showcase products, and inspire their audience. More than
half of Instagram users visit Instagram daily and more than 35% of users visit
repeatedly in a day. Instagram helps to promote your brand and introduce your
new products to the audience. More than 70% of the active users in Instagram search
about the brands on the platform. Instagram is an authentic way without hard
selling to customers.
There are a few steps to optimize your market on Instagram:
1. To improve the Instagram account- First, you need to make an attractive
bio along with that give your website link which can directly drive to your
google website, by seeing these things people decide to follow the account or
not.
2. Follow Industrial accounts- Find your type of related industries and
follow them, interact with them by liking their posts or commenting, if they
follow back then you got the fellow audience and that increases your followers too.
3. Search different Hashtags for your industry- There are many hashtags
using daily on Instagram. Use attractive hashtags to attract people to follow
your account because people first give a look at hashtags then pictures.
4. Share posts regularly- One of the most frequently asked questions about Instagram is how frequently a brand should post. While many brands try to put a number on it, the reality is that what works best for one brand doesn’t always work for the next. Run your own experiments and determine the best frequency for your audience.
These are the basic things you need to
do to market your products on Instagram. According to you, what is your best
opinion to increase your marketing on the Instagram platform?
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