IMPORTANCE OF ONLINE PRESENCE DURING LOCKDOWN With people across the globe practicing social distancing — or in some cases, on a national lockdown — traditional media channels have taken a bit of a hit. Subsequently, there has been a huge spike in people spending time online — reading the news and using social media platforms. The team at social media tracking service, amaSocial, discusses the effects the national lockdown has had on the social media industry. According to ComScore, the number of minutes spent by readers on news sites has increased by 46% in the same period last year. And since people can’t hang out with their friends in real life, they’re connecting virtually — on every platform possible. It’s not only Facebook, Twitter, YouTube, and Instagram seeing increased traffic — Zoom and Skype user numbers have skyrocketed since the global pandemic began. What is most interesting about this perhaps, is to consider how these behavioral
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