Advertising on PPC Pay Per
Click
The advertisements that seem
side by side search results on Google and other search engines, you are already
known with pay-per-click or PPC advertising. PPC is an online advertising account in which
advertisers pay each time a user clicks on one of their online ads. There are
different types of PPC ads, but one of the most common types is the paid search
ad. These ads appear when people look for things online using a search engine
like Google – especially when they are practicing commercial searches, meaning
that they're searching for something to buy. In pay-per-click advertising,
businesses running ads are only charged when a user actually clicks on their
ad, hence the name “pay-per-click.”
Other types of PPC advertising
include display advertising (typically, serving banner ads) and remarketing. In order for ads to appear
alongside the results on a search engine (commonly referred to as a Search
Engine Results Page or SERP), advertisers cannot simply pay more to ascertain
that their ads appear more conspicuously than their competitor’s ads. Instead,
ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the
relevance and validity of advertisements that appear on their SERPs.
Since you have to pay for each
Click on your ads, it's imperative to only bid on keywords that are relevant to
your business, so you can be sure to get ROI from your ad spend. A keyword the tool can help you
find the right keywords to bid on that are both likely to drive sales or
conversions, and are not prohibitively expensive.
So, having a quite brief
knowledge about PPC advertisement, what do you think is it beneficial for
developing brands?
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