Skip to main content

PPC Pay Per Click Campaign Is Use Or Not ?

Advertising on PPC Pay Per Click

The advertisements that seem side by side search results on Google and other search engines, you are already known with pay-per-click or PPC advertising. PPC is an online advertising account in which advertisers pay each time a user clicks on one of their online ads. There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people look for things online using a search engine like Google – especially when they are practicing commercial searches, meaning that they're searching for something to buy. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
Other types of PPC advertising include display advertising (typically, serving banner ads) and remarketing. In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page or SERP), advertisers cannot simply pay more to ascertain that their ads appear more conspicuously than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
Since you have to pay for each Click on your ads, it's imperative to only bid on keywords that are relevant to your business, so you can be sure to get ROI from your ad spend. A keyword the tool can help you find the right keywords to bid on that are both likely to drive sales or conversions, and are not prohibitively expensive.
So, having a quite brief knowledge about PPC advertisement, what do you think is it beneficial for developing brands?

                               
  RUN YOUR CAMPAIGN NOW
Labels:

Comments

Post a Comment

Popular posts from this blog

why online presence is important during lock-down ?

                                        IMPORTANCE OF ONLINE PRESENCE DURING LOCKDOWN With people across the globe practicing social distancing — or in some cases, on a national lockdown — traditional media channels have taken a bit of a hit. Subsequently, there has been a huge spike in people spending time online — reading the news and using social media platforms.   The team at social media tracking service, amaSocial, discusses the effects the national lockdown has had on the social media industry.  According to ComScore, the number of minutes spent by readers on news sites has increased by 46% in the same period last year. And since people can’t hang out with their friends in real life, they’re connecting virtually — on every platform possible. It’s not only Facebook, Twitter, YouTube, and Instagram seeing increased traffic — Zoom and Skype user numbers have skyrocketed sinc...
Post a Comment
Read more

Why Merchandising Is Important

Merchandising is the practice and process of displaying and selling products to customers. Whether digital or in-store, retailers use merchandising to influence customer intent and reach their sales goals. In both brick-and-mortar and digital stores, a variety of merchandising techniques are used to arrange products, communicate their value, and create an optimal customer experience. Many disciplines fit under the umbrella of merchandising, and there are a variety of  merchandise types . These include, but are not limited to: ·          Product merchandising ·          Retail merchandising ·          Visual merchandising ·          Digital merchandising ·          Omnichannel merchandising ·          Merchandising is cru...
Post a Comment
Read more

HOW CAN YOU TAKE A CANDID SHOT ?

BEST EFFECTIVE WAYS TO TAKE CANDID PHOTOGRAPHY A candid photo is of an unplanned moment. There is no posing. There is no direction from you as the photographer. The meaning of candid photography is to capture authentic moments. It focuses on the emotionality of a moment; the feelings people experience and translate that into an image that connects with the viewer. This type of photography is often full of life and emotion, which is why it’s become so popular for portraits of all new-born photography, and even wedding photography. In that regard, candid photography is perhaps one of the most capable forms of photography to transport the viewer to a particular instant in time. That’s what candid photography is all about. So, there are some tips to take great candid photography:-   1 : Start with the right gear : - you can take great candid photos with just about any camera; you just need to have it with you at all times. The key component of candid photography ge...
Post a Comment
Read more