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HOW TO CREATE A FACEBOOK MARKETING STRATEGY?


HOW TO CREATE A FACEBOOK MARKETING STRATEGY?

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020.
You already know that Facebook has a huge audience. A whopping 2.4 billion people use it every month.
Potential customers are already looking for a business like yours on Facebook. A clear focussed Facebook marketing strategy is the only way to tap into this existing audience.
         Now we will look at some Facebook marketing ideas to help you build a solid strategy for this powerful social tool.
First of all, you have to define your audience. To engage your audience effectively, you have to first understand who your target audience is.
Use Audience insights to drill down into the nitty-gritty about potential customers. You can use this tool to find information on things like:
·       Age
·       Gender
·       Education
·       Relationship status
·       Location
·       Facebook usage
·       Past purchasing activity
This is one of the most important Facebook marketing tips for using the platform successfully: Always have a clear idea of exactly who you are trying to reach.
After that, you need to set goals. For your Facebook marketing strategy to be effective, you have to clear goals tied to real business objectives.
Everything you do on Facebook- every post, every comment, every ad- should work to support your goals. Having a clear picture of your goals will also help you craft an effective Facebook-style guide for your brand.
Next, you should plan your content mix. A key part of that plan is determining the right content mix. We recommend starting with either the 80-20 rule or the social media rule of thirds.
If you want to follow the 80-20 rule:
·        Use 80% of your Facebook posts to inform, educate, and entertain
·        Use the other 20% to promote your brand
After that you have to optimize your page for engagement. In order to achieve Facebook marketing goals, you have to make it easy for people you already interact with on other channels to find your Facebook page.
Facebook is a social network, if you are not engaged with your page, why should your followers be?
   Now you have to consider using other Facebook tools
Once you have started to build up your following, you may want to consider adding some extra tools to your marketing plan like Facebook groups, Facebook Chabot (a.k.a. Facebook Messenger bot), and Facebook Business Manager, etc.
Next you should incorporate Facebook ads and the Facebook pixel.
Like any advertisement, a Facebook ad is content you pay to share with a specific, targeted audience. It’s all about getting your brand in front of the right eyeballs and achieving your conversion goals.
Facebook has an advertising option designed for business goals both on and off the network from brand awareness and engagement to app install and store visits.


There is a lot to learn when it comes to Facebook marketing, and it might all seem a little overwhelming at first. The good news is you can get started without investing a dime.





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