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Why Merchandising Is Important



Merchandising is the practice and process of displaying and selling products to customers. Whether digital or in-store, retailers use merchandising to influence customer intent and reach their sales goals.
In both brick-and-mortar and digital stores, a variety of merchandising techniques are used to arrange products, communicate their value, and create an optimal customer experience. Many disciplines fit under the umbrella of merchandising, and there are a variety of merchandise types. These include, but are not limited to:
·         Product merchandising
·         Retail merchandising
·         Visual merchandising
·         Digital merchandising
·         Omnichannel merchandising

·         Merchandising is crucial to Next, as well as all other major retailers, for a number of reasons. The main reason is stock is the retailers biggest cost. It is fundamentally the most important financial asset to the business, and effective merchandising has a significant impact on the retail business because of this.
·         It's the Buyers' and the Designers' job to ensure that they produce beautiful products that our customers are going to love and are fantastic value for money, but it’s the Merchandisers’ job to make sure they maximize the potential of that stock. And their ability to do this will have a massive effect on our profit.
·         A great Merchandiser needs to understand the product and also be very numerate. The key is to mesh these two things together because they need to be able to look at the numbers and understand what our customer is actually saying to them. As everybody knows, Next is a multi-channel business across Stores, Mail Order, and the internet. The challenge is to continue to seamlessly integrate all three sides of the business.
·         Whether you are a recent graduate, you have experience of retail store operations, or you are someone who is seeking a career change-if you believe that you have the necessary skills to join a hugely successful merchandising team, we’d love to hear from you.






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