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BUSINESS GOALS ACHIEVED BY EMAIL MARKETING


       BUSINESS GOALS ACHIEVED BY EMAIL MARKETING


Email marketing is the act of targeting consumers with a commercial message through email with the goal of driving sales, increasing customer loyalty, or communicating important information. It’s a form of direct marketing that, in the past, was commonly used to target mass groups of people
Email marketing is about informing, persuading and winning the loyalty of a contact base that’s interested in your product or services.
Marketing emails contain a specific call to action destined to generate sales or bring traffic to specific pages of your site.
 Email plays a role in every stage of the buyer cycle at the information and prospection stage, during the conversation, and later on for customer retention.
 Email remains the most effective way to grow leads and turn them into customers. 

There are many reasons you should make email marketing one of your top priorities, but here are the top 3.

1.     Email is the #1 communication channel:-Did you know 99% of customers check their email on a daily basis? That can’t be said of any other communication channel.

2.     You own your list: - On any social media platform, your account could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.

3.     Email just converts better: - People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI OF 44005. That’s huge and if you are wondering if the average order value of an email is at least three times higher than that of social media. Email is simply the best and vital way to make sales online.

The email marketing can be used to build trust with consumers over time to turn them into repeat consumers. It’s also an effective way to keep your customers informed about new sales or promotions you are running. People want to stay informed about your brand, and email marketing is one of the best ways to stay engaged with that audience.

Steps to start an email marketing campaign: -

·        Build a targeted Email List
·        Know your goals
·        Understand Email types
·        Know your Audience
·        Use technology wisely
·        Create great options
·        Plan Email and follow-ups
·        Craft your subject line
·        Focus on email marketing design

So here I have discussed about the business goals achieved by Email marketing, importance and used of Email marketing and steps to start an email marketing campaign. According to you what should be the more measure and strategy which can make Email Marketing effective?


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