E-
commerce photography is the process of capturing and sourcing good quality
images of products and services to be sold over the internet, through an
eCommerce website.
E-commerce
isn’t slowing down anytime soon. Surveys report that over 50% of Americans prefer to shop
online than in the store. That places a high priority on quality product
images.
Quality
images drive online sales. They create a first impression and
also identify the brand. Ever notice that all the photos from one company look
the same, from style to background?
If you
manage e-commerce photography for your business or an employer, you’re wise to
invest time, budget to product photography and photo editing. Handling your product photography
in-house is doable.
When
building your e-commerce photography studio in-house, the key is method over
hardware.
That is,
focus on processes as much as you do equipment and photo editing software.
Regardless of your industry, you’re in the business of production.
Here are
some guidelines for setting up your e-commerce photography studio.
There are
some workflow to build Ecommerce photography:-
Step 1. Organization:
Cataloging Your Products
Organization
and productivity goes hand-in-hand for good reason. You should have all your
products cataloged by whatever category is more applicable.
Typically,
that’s my description, color, size, product name, and associated tags.
Naming Convention
If you create your own products, you’ll need
to create your own system.
Whatever the number you assign to each product should match a folder in your inventory
software. That way, all your products are ready and identifiable.
.
Catalog Your Images
it is very important to organize the
digital photographs and files associated with them.
You must
rename one-by-one unless you have an image cataloging software program.
When you’re
finished cataloging, you will have the product’s name, date, and description in
the name of the file folder. You may even have them in each file name if you
are precise enough.
Back-Up Your Images
Next, it’s
time to back up your files. Cloud storage is widely available now. The most
well-known providers are Google Drive, Apple’s cloud, and Dropbox. Virtual
cloud storage makes it easy to access your files no matter where you are.
Document Your Processes
Even if you
are the only one in charge of cataloging and photography, take some time to
document your processes. Create a how-to workflow manual with the step-by-step
instructions and naming conventions.
Write a manual that details your photo production processes and methods. The goal of
any company is to grow. You’ll hire new employees who will need training. You
may even outsource some of these processes to parties.
.
Step 2. Prepare Your E-commerce
Photography Studio
Ecommerce photography studio
After you
have organized your products and working folders, you should prepare your
products to be photographed. We are getting closer to the physical e-commerce
photography studio now.
Clean Your items
Build-in
time for prepping each item. Specks of dust and link make unwelcome additions
to an image. You can use anything from brushes, blowers, and lintless wipes to
clean the surfaces.
Organize Your Products
Once they
are ready to photograph, place your items in the order you plan to shoot them.
Select a Camera and Lens
Your camera
should be professional quality, though it doesn’t have to be the most expensive
model. A basic Canon Power Shot or Nikon are always good choices.
Regardless
of the camera, choose a high-quality lens for photoshoots. Many professionals
recommend you go with a professional lens from the same manufacturer that made
your camera.
Your choice
should also support consistency across your catalog images.
There are
two basic types of lenses, a zoom lens, and a prime lens. A zoom lens enables
you to vary the focal lengths. This is a good choice if you work with a variety
of products (including live models).
.
Choose Your Image Capturing Software
Image-capturing the software enables you to photograph while your camera is tethered to a computer.
Choose Your Post-Production
Processing Software
You need to
be able to edit images as part of post-production. The Adobe Suite is the
standard here. Adobe Photoshop is widely-known and is capable of advanced
post-processing.
I
Customize Your E-commerce
Photography Studio
E-commerce
images should have a clean, consistent look. To accomplish this, create a
simple studio setup that fits your needs and style.
Step 3. Test Shooting
Once you’ve
set up your workspace, you ready to set up products. Test shots help you
establish your settings and preferred composition. Take a few shots and see
what looks best.
Once you
find what you like, be sure to document the settings or studio measurements.
Studio Measurements
Mark the
distance from the floor to the top of your shooting surface. Also, mark the
distance between the lower part of your lens and the floor. Doing this is
crucial when it comes to maintaining consistency across your images.
What kind of
lighting are you using? Lighting is possibly the most critical part of your
studio setup. It’s also the most difficult to master.
Image Quality
RAW files
have the best editing capabilities. Though, the files are large. You’ll need
editing software to open them. If you are using the same images for different
media types, RAW files are a good option due to their flexibility.
For the web,
“JPEG Fine” (either large or medium) is suitable. JPEGs also take up far less
space and are easy to edit.
Step 4. Shooting
You have
cataloged your products, developed a naming convention. You’ve gathered
equipment and determined your settings. Finally! It’s time to start shooting.
Have a
little fun and enjoy this part of photography for eCommerce.
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